Many hip-hop fans know the name Nas, but fewer people really know his daughter Destiny Jones. She grew up around music, fame, and New York street culture, and later became a businesswoman and beauty lover. In this guide, we will explore who Destiny Jones is, how she started her own brand, and why her life story matters to both hip-hop and beauty fans.
Quick Bio of Destiny Jones
| Bio Detail | Information |
|---|---|
| Full Name | Destiny Jones |
| Known As | Nas’ daughter, beauty entrepreneur |
| Date of Birth | 15 June 1994 |
| Age | 31 (in 2025) |
| Birthplace | New York City, USA |
| Nationality | American |
| Father | Nasir “Nas” Jones |
| Mother | Carmen Bryan |
| Main Profession | CEO of Matic Cosmetics, influencer |
| Brand | Lipmatic / Matic Cosmetics |
| Notable Music Credit | Executive producer on Nas’ “Stillmatic” |
| Famous Song About Her | “Daughters” by Nas |
| Social Media Handle | Instagram: @iamdestinyjones |
Early life and family background
Destiny Jones was born on 15 June 1994 in New York City. Her father is legendary rapper Nasir “Nas” Jones, and her mother is author Carmen Bryan. Their relationship was not always easy, but they both loved their daughter. From the very beginning, Destiny lived in the middle of the hip-hop world, not in a quiet or hidden place.
As a child, Destiny Jones spent a lot of time in Queens, New York, where Nas is from. The area was full of music, fashion, friends, and real city life. She also has a younger half-brother, Knight Jones, the son of Nas and singer Kelis. Family life was sometimes complex, but it gave her a strong story, mixed feelings, and many lessons to keep.
Relationship with Nas
For fans of Nas, the bond with his daughter is very important. He often talks about Destiny Jones in interviews and in his music. In the song “Daughters”, he raps about his fears and mistakes as a father. The track shows how much he cares about her and how he wants to improve the way he supports the people he loves most.
At the same time, being the child of a star is not simple. Nas has said he was on the road a lot when his daughter was young, touring country after country. Destiny Jones had to grow up with cameras, fans, and media watching her family and reading every story. Over time, their bond became stronger, and she now appears proudly beside him at big events like the Grammy Awards and fashion shows.
Growing up in a hip-hop world
Growing up, Destiny watched her parents work in music and media. She saw studio sessions, concerts, and business meetings, and she listened to adult talks about money and art. This world pushed her to think big and find her own path. It also showed her that fame has both bright and dark sides that can change how people act around you.
Destiny loved beauty, style, and self-expression from a young age. She has said that New York street fashion and her father’s album covers helped shape her taste and sense of color. Instead of only enjoying this world as a fan, she decided to use it as fuel for her future company and as a way to speak to other young women like her.
The birth of Lipmatic and Matic Cosmetics
One of the biggest parts of Destiny Jones’ story is her beauty brand. In 2014, while she was still in college, she launched a lip gloss line called Lipmatic. The name is a sweet nod to Nas and his classic album “Illmatic”. Early products used fun names inspired by New York, like “Life’s a Peach” and “P.L.U.M. State of Mind”, mixing local pride with playful shades.
As the brand grew, Destiny Jones expanded the line into Matic Cosmetics. Now the company offers more than lip products. Fans can buy highlighter, blush, mascara, and other items from online shops and pop-up events. Her goal is simple: create makeup that feels comfortable, looks fresh, and works for many different skin tones and daily looks. This focus helps her stand out in a busy beauty market.
Today Destiny Jones is not only “Nas’ daughter”. She is a CEO and young founder who learns from every product launch and campaign. Interviews with magazines like Essence and Ebony show how serious she is about building a long-term brand and learning business skills step by step. Her work proves that a famous last name can be a start, but real success needs daily effort, patience, and clear vision.
Work in film and media
While beauty is her main field, Destiny Jones has also appeared on screen. She was part of the documentary “Nas: Time Is Illmatic”, which tells the story of her father’s first album and their family. She also acted in a small drama film called “I Am Still Here”. These roles are not huge, but they show another side of her talent and give her practice in front of the camera.
A special detail in her story is the album “Stillmatic”. On this 2001 project, Nas listed his daughter as an executive producer even though she was only a child. This move let her receive royalties from the album for many years. It was a smart way for a father to share both art and business with his child and teach her about ownership and long-term income.
Net worth and business success
Because she works in beauty, media, and music credits, many fans ask about the net worth of Destiny Jones. Different websites give very different numbers, from under one million to several million dollars. None of these values are official, but they show that her business life is growing and that people are curious about how much she earns from her projects.
Most of her income likely comes from Matic Cosmetics, plus social media work and her part in “Stillmatic”. She also earns from small acting roles, brand deals, and other creative partnerships. She talks at times about growth and confidence, which also helps her brand value. More important than the exact number is the message: she is building her own wealth, not only living from her father’s success or his famous catalog.
Age, love life, and personal details
At the time of writing, Destiny Jones is in her early thirties. She was born in 1994, just after Nas released “Illmatic”, which makes her life timeline very close to hip-hop history. Many fans see her as a bridge between the classic era and the new digital age, with one foot in the old school and one in the world of apps and online shops.
When it comes to love life, she is more private. Some reports say she has dated promoter Jordan Eversley, but she does not share many details in interviews or posts. There is no public proof that Destiny Jones is married or has children. For now, most of the attention stays on her career, family, and lifestyle, and she seems happy to keep some things offline.
Social media and public image
Today social media is a big part of her work. On Instagram, under the handle @iamdestinyjones, she posts outfits, beauty looks, and product news on a regular basis. These posts help promote Matic Cosmetics and keep her close to her audience. Her style is often chic but relaxed, showing both New York and Los Angeles influences and a mix of streetwear and glamour.
Her online image is very important for her brand. When people search for the name Destiny Jones, they find not only the daughter of Nas, but also a modern businesswoman with clear goals. She uses the internet to share her story, push her products, and inspire young women who dream of working in beauty or media or becoming their own bosses. Followers also see family pictures, travel snaps, and quiet moments, which make her appear more open and human.
Other people with the same name
There are also other women with the same name, which can cause confusion online. One is Destiny “Too Sweet” Jones, a professional boxer from Texas with her own record and fan base. Another is a woman from Knoxville, Tennessee, who was sadly the victim in a crime case. In sports news, some stories mention a girlfriend of NFL player Amari Cooper who has this name as well.
These women are not the same person as Nas’ daughter. When people search for Destiny Jones, they sometimes read mixed facts from different lives and mix careers or events. For clear information about the beauty entrepreneur, it is best to look for details that link her to New York, Matic Cosmetics, and her parents Nas and Carmen Bryan, not to boxing or football gossip.
Frequently Asked Questions
Q1. Who is Destiny Jones?
Destiny Jones is Nas’ daughter and the CEO of Matic Cosmetics, a beauty and lip-gloss brand.
Q2. Who are Destiny Jones’ parents?
Her parents are rapper Nasir “Nas” Jones and author Carmen Bryan.
Q3. What does Destiny Jones do for a living?
Destiny Jones is a businesswoman, running Matic Cosmetics, and she also works in media and fashion.
Q4. Is Destiny Jones married?
No, there is no public information that Destiny Jones is married. She keeps her love life private.
Q5. What is Destiny Jones’ net worth?
Websites estimate Destiny Jones’ net worth in the low-to-mid millions, but the exact number is not confirmed by her.
Final thoughts
The story of Destiny Jones is more than a tale of a famous rapper’s child. It is the story of a young woman who turned her love for beauty, culture, and city life into a real business. She carries the history of “Illmatic” and “Stillmatic”, yet she walks her own path as a founder and creator who is learning in public.
As she grows older, her company and influence continue to expand. Fans will keep watching how Destiny Jones builds her brand, supports her family, and shapes her own legacy. For many people, she is proof that you can respect your roots, honor your parents’ art, and still write a unique chapter of your own, step by step and choice by choice.
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