Alasdhair Willis is a British creative director, strategist, and entrepreneur best known as the husband of fashion designer Stella McCartney. Over the years, he has made a name for himself in publishing, design, and sportswear branding. With roles at Wallpaper* magazine, Hunter Boots, and most recently as Chief Creative Officer at Adidas, Willis has become one of the key figures behind several iconic brands. His career blends design, creativity, and marketing in a way that perfectly complements Stella McCartney’s sustainable fashion empire.
Quick Bio Table of Alasdhair James Willis
| Fact | Detail |
|---|---|
| Full Name | Alasdhair James Willis |
| Date of Birth | June 1970 |
| Age | 55 (as of 2025) |
| Birthplace | Middlesbrough, England |
| Nationality | British |
| Occupation | Creative Director, Brand Strategist |
| Known For | Chief Creative Officer at Adidas |
| Former Roles | Publisher at Wallpaper*, Creative Director at Hunter |
| Company Founded | Established & Sons (2005) |
| Spouse | Stella McCartney (m. 2003) |
| Children | Miller, Bailey, Beckett, Reiley |
| Father-in-Law | Paul McCartney |
| Wedding Venue | Mount Stuart House, Isle of Bute, Scotland |
Early Life and Background
Alasdhair James Willis was born in June 1970 in Middlesbrough, England. He grew up in a modest environment where his father worked in business and his mother as a physiotherapist. Willis often described his hometown as a place that taught him resilience. While not much is publicly known about his early education, his later work in publishing and design shows that he developed a strong eye for style and branding from an early age.
Career Beginnings at Wallpaper*
Willis began his career in publishing. He joined Wallpaper* magazine in the 1990s and quickly rose to prominence. The magazine focused on lifestyle, architecture, and design, attracting a global audience. As publisher, Willis played a big role in shaping its visual identity. Under his leadership, Wallpaper* became a leading voice in design culture. In 2002, he left the magazine, but his influence remained. This was just the beginning of a career that would keep him at the center of the creative industries.
Established & Sons – Design Innovation
After leaving publishing, Willis co-founded Established & Sons in 2005, a contemporary furniture design company. The brand became known for pushing creative boundaries, working with top designers to produce bold, modern pieces. Willis’s entrepreneurial spirit and vision helped the company gain international recognition. He later stepped down from day-to-day management in 2010 to focus on consultancy work, but his mark on the design world was already established.
Leading Hunter Boots to Global Success
In 2013, Willis became Creative Director at Hunter, a British heritage brand famous for its Wellington boots. He wanted to expand Hunter beyond being a single-product company. Under his direction, Hunter launched outerwear, bags, and lifestyle products, and opened flagship stores in London and Tokyo. He transformed the label into a fashion-forward brand while staying true to its roots. After seven successful years, he left Hunter in 2020, having given the company a fresh and modern identity.
Chief Creative Officer at Adidas
In March 2022, Willis was appointed Chief Creative Officer (CCO) at Adidas. In this global role, he oversees creative direction across Adidas Performance, Originals, and Sportswear. His appointment came after many years of collaboration with the brand through his wife’s adidas by Stella McCartney line, which launched in 2005. His deep knowledge of design and branding makes him a key figure in Adidas’s efforts to stay innovative in a competitive sportswear market.
Partnership With Stella McCartney
Alasdhair Willis is not just Stella McCartney’s husband but also a trusted creative partner. The couple has worked together on brand strategies, and Willis has influenced the long-standing collaboration between Stella McCartney and Adidas. His branding expertise and Stella’s commitment to sustainable fashion have made them a power couple in the fashion industry. Together, they balance family life with global influence in fashion and design.
Marriage and Wedding
Willis married Stella McCartney on August 30, 2003, at Mount Stuart House on the Isle of Bute, Scotland. The wedding was both elegant and personal. Stella designed her own gown, which was inspired by the 1969 dress worn by her mother, Linda McCartney, when she married Paul McCartney. The event highlighted their deep family ties and respect for tradition.
Family Life
The couple has four children:
- Miller Alasdhair James Willis (born 2005)
- Bailey Linda Olwyn Willis (born 2006)
- Beckett Robert Lee Willis (born 2008)
- Reiley Dilys Stella Willis (born 2010)
Their family reflects both creativity and privacy. While Stella is known for her fashion empire and Paul McCartney for his legendary music career, Willis provides stability and vision within the household. Being Paul McCartney’s son-in-law places him in the public eye, but he mostly prefers to stay focused on his professional work.
Age and Date of Birth
As of 2025, Alasdhair Willis is 55 years old, born in June 1970. While some reports suggest his exact birthday as June 2, official records confirm only the month and year. His age and career achievements show a professional journey built steadily over decades.
Net Worth
There is no confirmed public record of Alasdhair Willis’s net worth. Many online sources offer rough estimates, but these are speculative. His wealth comes from his roles at Wallpaper*, Hunter, Established & Sons, and now Adidas. Combined with Stella McCartney’s fashion empire, the couple represents one of the most influential creative families in Britain.
Connection With Kanye West
In 2022, during Kanye West’s disputes with Adidas, Willis was briefly mentioned on social media by West. Some posts suggested criticism, but West later clarified that Willis should not be targeted personally. This moment placed Willis unexpectedly in the middle of a high-profile controversy, though his role at Adidas remained secure.
Key Connections and Related Facts
- Alasdhair Willis Stella McCartney: Together they symbolize creativity and sustainable fashion.
- Alasdhair Willis Adidas: Marks his global leadership in sportswear.
- Stella McCartney wedding Alasdhair Willis: Their 2003 marriage highlighted fashion and family heritage.
- Alasdhair Willis date of birth: June 1970, making him 55 years old in 2025.
- Alasdhair Willis Beckett Robert Lee Willis, Bailey Linda Olwyn Willis, Miller Alasdhair Willis: His children, each part of their private family life.
- Alasdhair Willis father-in-law: Legendary musician Paul McCartney.
- Alasdhair Willis Kanye West: A minor but notable incident connecting him with pop culture news.
Frequently Asked Questions
1. Who is Alasdhair Willis?
Alasdhair Willis is a British creative director and strategist, best known as the husband of Stella McCartney and the Chief Creative Officer at Adidas.
2. How old is Alasdhair Willis?
He was born in June 1970, which makes him 55 years old in 2025.
3. When did Stella McCartney and Alasdhair Willis get married?
The couple married on August 30, 2003, at Mount Stuart House in Scotland.
4. What companies has Alasdhair Willis worked with?
He has worked with Wallpaper*, Established & Sons, Hunter, and now Adidas.
5. How many children do Stella McCartney and Alasdhair Willis have?
They have four children: Miller, Bailey, Beckett, and Reiley.
Legacy and Influence
Alasdhair Willis has proven himself as more than just Stella McCartney’s husband. His career shows a pattern of transforming brands with creative vision. From Wallpaper* to Hunter to Adidas, he has consistently pushed boundaries and expanded companies into new markets. Alongside Stella, he represents a mix of design, fashion, and innovation. His journey proves how creativity and strategy can work together to shape global brands.
Discover more stories on purpose-driven leadership and community impact Buzz Mega.
